The Customer Experience: Creating Fans for Life

 In this episode of Business Power Hour with Faith Mariah, my guests and I discussed:

• Effective Use of Trip Wires: Sage Grayson shares her brilliant $7 trip wires strategy. Discover how offering a killer deal within the first 15 minutes can boost your sales and turn new customers into loyal fans.

• Simplifying Your Sales Process: Monica Froese talks about the magic of a central shop model and the introduction of “Monica Money.” Learn how this simple gift card concept can reduce refunds and increase customer satisfaction.

• The Power of Pre-Selling Cora Lynn Hazelwood reveals her secrets to treating pre-sold programs like active ones. Get insights into how intake forms and real-time feedback can polish your offerings before the full launch.

• Handling Negative Feedback Gracefully: Faith and Cora Lynn discuss how to distinguish between valid and invalid complaints, and Sage shares her methods for dealing with nasty comments—spoiler alert: it's all about boundaries!

• Legal Protections and Brand Defense: Monica shares a riveting story about protecting her brand “Redefining Moms” from intellectual property theft. Learn the importance of legal protections and how to be ready to enforce them.

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